Zeiss Event Booth

Objective

Prepare Zeiss images files to be placed on booth panels spanning 30-60 feet.

Role

Production

I wasn’t always in a creative role. I cut my teeth on the technical side of creative marketing and advertising which gave me the foundational understanding of what needs to happen with image files in order for them to appear correctly once enlarged and printed. That’s the case here. I took high resolution professional images and through a series of conversions and compressions enlarged them in a way so they would reproduce crisply.