The Community of Christ has long been a leading organization when it comes to summer youth camps and each year themes are conjured, and supporting marketing elements are created. I had the opportunity to provide my services for one summers events and from it came this mailer and Folder take-away.
Create a direct mailer to inform youth and their guardians of the upcoming summer events. The mailer must include information for multiple events.
The theme Let It Rain easily drove the imagery for this piece; find and create images that communicate a carefree reaction/attitude towards rain, especially when out in it. Rain set the tone, but rain usually is visually communicated in cooler muted colors and a cold tone wouldn’t convey the necessary mood, so a sepia treatment was decided on to bring in the element of warmth.
Because of budget restrictions, many of the images were sought out on free stock image sites where permission was granted for use, provided by the Community of Christ or taken by me.