To create a master catalog in a non-traditional format that will encompass all the products Bayer Animal Health offers veterinarians. The catalog should be well organized and easy for veterinarians to navigate and quickly communicate which products treat which parasites. The end result should have a high end look and feel.
Team: Art Director/Graphic Design | Copy Writer
My role was Art Director and Graphic Designer. I created the concept for format and assembly of the three-piece catalog, designed, and laid it out. As an art director I directed the creation of colored parasite icons and final massaging of the piece by the pre-press production team. I also worked closely with the print production team in selecting paper stocks, print treatments, as well as assembly troubleshooting.
The client, Bayer Animal Health, is a global leader in developing medicinal solutions for pets and livestock for both veterinarians and consumers.