Well, it’s been about 16 years now and I’m still designing as if my finances depended on it. And they do. That’s a good thing.
So, here’s a story for you. I remember sitting in a high school drafting class when I first learned architecture would be done on computers by the time I graduated college. This wasn’t going to work for me because I was a pencil and paper man through and through, and computers could byte it for all I cared. Um. Did you just catch that rather ridiculously good pun? I actually dislike puns, but, anyway. So, what does that say about me today? It says I understand irony well.
Apparently it became ok to use a computer to design, but, drafting on one? Devil! Here’s the thing. I can still draw a line from my creative world back to those drafting days and tell you exactly what it was about drafting that does it for me in my design today. I was creating in a way my brain loved – with precision. I loved the drafting process. There was meaning behind my lines, and spacing, and measurements, and in a very real way the same can be said about my design now. It’s likely why my design leans towards a minimalistic style, or clean, if you will. It’s probably why I dig grids and pixel perfection. The lines were all I needed back then, and I suppose if you want to get deep, those lines help represent the architecture of who I am today. So, so deep.
So, if you’ll crawl out of that deep metaphorical hole you just read, I’ll move on. I’ve had the great pleasure and good fortune of having my hand in on projects for some of the most well known brands in the world, and that’s pretty cool. But, for me, no longer is it about chasing a big brand (don’t get me wrong, I’ll gladly work on them!), but more about finding a company that truly, truly wants to invest in a creative process. One that knows the value of good branding, design, typography, color theory, photography, illustration … you name it, they get it, and they’re willing to pay for it because, in the end, they know it’s people like me that help companies, as a whole, make more money with good design than those without. Please notice the collaborative phrase “as a whole.” For me this is also so important. I’m not just talking about me collaborating with a copywriter or another designer either. I’m referring to the whole damn enchilada; the company, and it’s people, and all their various, vital roles. For me, I’d rather be a functioning cog in some great machinery serving something beyond me. Am I right? I think Fleet Floxes would agree. Especially since that cog sentence is a lyric of theirs. They’re kind of committed.
Now, I know you’re all dying to know what I do in my free time, so let me oblige. I stay active and creative. I keep my lungs in shape with CrossFit, olympic lifting, running, and biking. And when I’m not sweating buckets, I like getting out exploring with my sidekick, Charlie the Weimaraner, hoping to photograph some gorgeous landscapes, playing one of the five or six songs I know I the guitar, or pretending to be a piano composer.
If you haven’t already, check out more of my work, or if you think I might fill a need of yours, then let’s chat. Otherwise, I’m looking for either one or two amazing long-term contract positions, or a full-time role in-house.
“Since 2008, we have trusted Jeff with the creation of all of our print advertising and collateral marketing materials. In a cluttered environment, Jeff helps us stand out amongst our competitors. Creative solutions are always brought to us in a timely and strategic manner. I highly recommend Jeff for all your design and marketing needs.”
Director of Marketing
“Jeff did a full re-branding of our non-profit that included everything from brand guidelines to a complete website, and new marketing materials. We have experienced an increase in business of 50-60% in the last 2 years! Yes … incredible work.”
Either way, I’m quick to respond in most cases, but please give me at least 24 hours to respond just in case I’m on vacation, sick, or it’s the weekend and in that case, well …
Jeff is located along the Pacific Coast in Santa Cruz California.